If a small business wants to increase sales, the internet should be an integral part of the plan.  Having a great website is not the goal for the business.  The goal is increased sales.  Increasing sales using a website works if a website appears in search engine result pages.  Being found in Google is the best way to get new potential customers to the website.  And when customers visit a compelling website, a certain percentage of them will call or click or email.

Search Engine Optimization (SEO) is the difference between being virtually invisible on the internet and being on or close to page 1 in Google search results.  SEO is its own complicated and labor-intensive process.  It is not reasonable for a company to do their own SEO because it would divert their in-house resources from its business functions.  It’s better to have someone who does SEO all day, every day to manage the SEO for a small business website.

There are many companies offering SEO services and New Jersey small to medium-sized businesses have endless choices.  How to select the right NJ SEO company?

A good web development company in new jersey will make a plan which includes “detoxing” any bad links associated with the website and keyword analysis to determine the search terms that will likely yield the best results.  They will carefully choose websites to link back to the company website.

The SEO firm will create and post articles and blog entries related to the products or services the company is promoting.  These posts will be on the company website as well as external websites with links back to the company website.

It is likewise important that the NJ SEO consulting company keeps the customer well-informed of how the SEO campaign is going and adjust as needed.

Read this infographic from Landau Consulting to learn more about selecting your SEO partner.

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